Deven Ghelani, Policy in Practice's Director and founder, and Jade Alsop, Commercial Director, met with 200 local authority chief executives and senior directors in October at the Local Government Strategy Forum 2019.
Held at Carden Park, Cheshire, exciting conversations with local government’s most senior leaders were had about using data for good to tackle financial vulnerability.
For more information visit www.policyinpractice.co.uk, email hello@policyinpractice.co.uk or call 0330 088 9242.
4. Engage
your residents with
targeted support
Identify
people that need your
support the most
Track
the impact of policy and
effectiveness of
interventions
5. Reducing spend yet maintaining services
Activity
“Data is already used to detect fraud and chase arrears, so why not
use it to help citizens?”
Return on investment
£10.9m cost avoidance
through better use of
discretionary funds
£14.8m raised for
residents through benefit
maximisation
Rough sleepers down to
13, YOY reduction since
Gateway creation
Data insights
Learn more
6. Prevention and reducing homelessness
Activity
HRA puts new
responsibilities on
councils… but 56 days is
too late.
Luton use their data to
identify those e.g. in
arrears, in shortfall, worse
off on UC.
Pooled with other data to
enhance predictive
capability
“It makes no sense at all to wait until someone is in crisis. Interventions
become less effective & engagement harder.”
Data insights Return on investment
78 households identified
initially
Proactive outreach
engaged 52 people in the
first wave of calls.
42% of people took up the
offer of support to increase
their income.
Fewer homelessness
applications (£7.5k) and
10% fall in TA.
Learn more
7. Growing financial resilience
Activity
Analysed Housing Benefit
and Council Tax Reduction
data
Identified £20 million in
unclaimed benefits
Outreach programme to
encourage benefit take up
Data insights Return on investment
Food bank usage +1% in
Greenwich vs +20%
benchmark.
Better use of limited
support
Measurable increase in
living standards
Services designed around
prevention
“LIFT has given us the opportunity to do targeted take-up work to
increase the income of our residents.”
Learn more
8. Cultural change
Objective 1
Improve the financial
resilience of carers
ROI
Proactively contacted 45%
of households
62% of these had an action
to claim
£710k economic gain
£218k fiscal gain
“Do we have a data problem, or a people processes and culture
problem?”
Data insights
236 households mixed
age partners not claiming
£9,841 per family
£2.3m borough wide
Objective 2
Overcome barriers from
insight to action
Lessons learned
Commit to quarterly
campaigns and horizon
scan opps
Agree a model and funding
for delivery
Trust your information
governance owner
Learn more
9. We pool your datasets on
low income families, and link
them over time to create a
single view
Our policy engine shows
the impact of all policies,
now and in the future, on
each family
The insights enable you to
proactively identify who
needs what support,
engage people and track
impact
Household data + advanced analytics
10. Next steps
How do you see these approaches applying to you?
Shall we talk further?
Webinars:
• Wed 23 Oct How to target your Discretionary Housing Payments well with Tower
Hamlets
• Wed 13 Nov Designing effective data-led intervention campaigns with Haringey and
Luton
• Wed 11 Dec Lessons learned: our year modelling Council Tax Reduction Schemes
• Wed 15 Jan Designing effective data-led local authorities with Neath Port Talbot and
Barking and Dagenham
15 mins
6 slides (let the client choose 3 of the wants slides to talk through)
About us
About you
Wants to solve 1 – challenge/policy area > solution > results > ROI
Wants to solve 2 – challenge/policy area > solution > results > ROI
Wants to solve 3 – challenge/policy area > solution > results > ROIWants to solve 4 – challenge/policy area > solution > results > ROIWants to solve 5 – challenge/policy area > solution > results > ROIWants to solve 6 – challenge/policy area > solution > results > ROI
Next steps
Wants to solve 1 – Reducing spending while maintaining services – Croydon - challenge/policy area > solution > results > ROI
Wants to solve 2 – Reducing homelessness – Luton - challenge/policy area > solution > results > ROI
Wants to solve 3 – Cultural change – LBBD - challenge/policy area > solution > results > ROIWants to solve 4 – Growing financial resilience – Greenwich - challenge/policy area > solution > results > ROIWants to solve 5 – Organisation transformation – Haringey - challenge/policy area > solution > results > ROIWants to solve 6 – Prevention – Camden - challenge/policy area > solution > results > ROI
Green boxes = internal facing wants to solve
Pink boxes = external facing wants to solve
Cultural change – LBBD - challenge/policy area > solution > results > ROI
Croydon - challenge/policy area > solution > results > ROI
Bringing clarity to the ways multiple teams across an authority may all be working with a single household is a challenge, so a council-wide,
Reducing homelessness – Luton - challenge/policy area > solution > results > ROI
“When we don’t avoid it not only is it expensive but the cost to individuals is considerable and interventions become less effective and engagement much harder.
Growing financial resilience – Greenwich - challenge/policy area > solution > results > ROI
In the current climate of having to prioritise resources it’s important to show the results we can get and the impact we can make.
Cultural change – LBBD - challenge/policy area > solution > results > ROI
BRADFORDGovernments may know how one policy affects many people. We can show how all policies combined affect one person.
We work with household level data from over 40 different local authorities to
Welfare reforms we model, and how accurate we are.
How do you see these approaches applying to you?
How can you use similar approaches to help you solve challenges today?
You too can be proactive and preventative today – shall talk further?